LEARNINGS
Redesigning to increase user engagement
Implementation
If I had spent more time on this project and/or worked on this project with the Audius team I would:
- Conduct user testing to make sure that the feature is easy to navigate and a more enjoyable experience that the current experience
- Communicate with engineers and product strategists to discuss the technical feasibility of the feature redesign and where it falls in Audius's broader product strategy
- If these were changes were implemented into the Audius app, I would view improvements in KPIs like daily active users, artists followed, $AUDIO bought, and $AUDIO trading volume
What I Learned
Use psychology to design incentive structures for engagement
Audius built this token, $AUDIO in order to drive engagement between artists and fans. However, the design of their product struggled to incentivize users to engage with the product. Rather than designing features that simply let fans tip $AUDIO, it’s important to think about how fans can gain or feel a sense of gratification from using these features.
Don’t ask users want they want - find what they need
In conducting user research, it was tempting to ask users what features they wished they had in a music discovery platform. However, I learned that these hypotheticals in interview data is often unreliable. Therefore, I learned the importance of asking about previous experience and their pain points, and ideating solutions based on these.
Hick’s law: Limit the choices users are given at once
Through my user research, I learned that choice overload was a real problem for users. I learned that in designing engaging products, it’s important to limit the choices a user is given at once.
